It’s that simple. If you compete, you don’t stand out.
Stand out though, you must.
Because every vendor thinks you’re a commodity.
Give them the facts and figures. They will doze off.
Advertise all you like. They will ignore you.
Social media? For those with a ridiculously short attention span.
Vendors aren’t buying your agency’s services. They are buying your character.
And if you don’t share that with them, they will instruct someone who does.
So, you need to stop selling. To stop advertising.
And, above all, to stop being so ‘needy’.
It’s Time To Create a Personal Brand.
One that has instant recognition.
One that is clear, concise, distinct.
Original and engaging.
You have to bring your whole self to the ‘game’ if you want to flourish, prosper and stand-out in the world today.
You can no longer hide behind the safe and secure corporate brand.
Hi, I’m Chris Arnold
My role isn’t to help you sell more. It’s to get vendors to like you more.
Not by being better.
But by being different.
The good news?
You’re already different.
Just afraid to show it.
One of a kind? Or, just an insignificant cog in a frantic workplace that increasingly asks of you to ‘shout ever louder.’
Personal branding isn’t about the highest number of ‘likes’ on social media.
It’s not a competition to see who can be the most visible. Or, the most outrageous.
It’s about sharing your values, beliefs and convictions of the world that you inhabit. The good & the bad.
Creating affinity and connection.
So you don’t have to compete.
“There isn’t anyone you couldn’t love once you’ve heard their story” –
Mary Lou Kownacki
Personal branding requires the courage to be imperfect.
To risk not appealing to everyone.
Being relevant not to the most people.
But to the right people.
I can help you do that.
So I uncover your best ‘voice’ and share it with those who have a similar mind-set.
Articles and stories that turn readers into customers.
Then, you don’t have to compete.
They’re already ‘sold’.
It’s not a quick fix solution. You have to crawl before you can walk.
You have to take ‘baby steps’.
To grow in confidence.
But then what’s possible is that you end up having a role that’s one-of-a-kind.
One that you truly love.
Unique and brilliantly you.
Well, there’s the cost. It’s very straightforward.
£500 per month. I write your articles. One each week. Building your personal brand in your local community.
Or, £100 per month when you write and we edit them. Full support and streams of ideas to build your audience and reputation. I’ve got your back.
No contract. A digital handshake, if you will.
Because it’s based on relationship. Not sales.
Cancel anytime. There’s a money-back guarantee.
Or, stay until you can walk alone.
For that, we need 30 minutes of your time. Every week, on Skype or phone. It’s how relationships build and strengthen.
To find out the ‘tone of voice’ that becomes the template for every communication with your clients.
Demanding, supportive, brash, curious, detailed, practical?
It doesn’t matter.
What matters is that this is the authentic you.
Our words. Your personal brand’s story.
If you’re into attracting as many warm leads as possible into your sales funnel. Intent on maximising web traffic and conversion rate. With little interest in who these ‘leads’ are.
This is most definitely not for you. We’re not a good fit.
There’s plenty of sales ‘gurus’ more than willing to lead you down that particular rabbit hole.
There is a freedom, however, that comes from discovering your true ‘voice’.
Rather than saying what you think the client wants to hear.
If you’re ready to make your competitors irrelevant.
Ready to be that inspiring ‘voice’.
We’re here to help you do just that.
Get in touch.
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