Tell Me Something That I Don’t Know About You.

30 Apr Tell Me Something That I Don’t Know About You.

Tell me something that I don't know about you.

You're an estate agent. I get it.

You are a 'local property 'expert'.

I get that, too.

You live in the area.

O.K

You have years of experience.

As do many other agents, but I'm still listening.

You're passionate about selling homes. My home in particular.

Where have I heard that before? Oh, yes, the last agent that walked through the door.

You believe strongly in 5 star customer service.

Really? And, no other agency believes in, or delivers that?

The What, How, Where  and possibly even Why of your being an estate agent isn't that much different from any other agent out there.

That being the case, I intend to focus on the valuation you will suggest, or the fee that you pitch.

If you're happy with that...…………………….your time starts. Now!

There's one trait missing.  In case you hadn't noticed.

The Who.

Who are you?  Why should I believe what you say?

People give more of a damn about other people than just about anything else.

People care about characters in a movie. People care about those they love.  People care about friends.

People change their behaviour because they care what other people think.

You have to get that right.  At the start.

You might not even need anything else, but omit that part and you really do have an uphill struggle.

It's no good giving vendors your heartfelt pitch on what makes you a better agent.

Or, how you achieve better results than every other agency in town.

Or, how much you are a part of the community and have so much desire to help.

Everything you say is something that can and will, at times, be said by every other agent.

And the hapless vendor doesn't know which one to believe.

It has to be you!

Take off that mask that you've been wearing.

The one that suggests you're polished, professional and perfect.

Most people can smell the B.S and will politely 'tune -out'  the rest of the conversation.

So, I am kind of hoping that you appreciate the need to create your personal brand  before you get the invite for a Free Appraisal.

It's sort of hard to fit that in.  With all the other stuff going on.

One hour goes by in the blink of an eye.

Consider the choices:

The agent that goes in 'cold' and has to convince the vendors that he is not only the best agent, but also a great guy.

Or, the agent that is invited because she is a personable, inspiring and admired member of the community.

Tell me I'm wrong, but there's only one winner here.

It's no use being 'charming'.  The vanilla-flavoured everything to everybody estate agent.

You have to stand out.

So you aren't competing.

You have to be memorable.

So, tell me something that I don't know about you.

Tell me what you believe.

Your values and convictions.

Then I can decide if I like you.

Is that too much to ask?

Tell me, preferably, before we even meet.

Then we don't have to waste time 'breaking the ice'.

Once I know who you are, why you do what you do and how your agency does it differently, we can discuss less important matters.

The valuation and the fee.

Tell me something that I don't know about you.

Just don't tell me what every other agency tells me.

I hoped you might be different!

Thanks, though, for reading.

If you have any questions on Personal Branding, just drop me an email:

chris@andsothestorybegan.co.uk

Check out the website on www.andsothestorybegan.co.uk

Or call me on 07369251435