18 Sep Paint Your Vivid Vision
"Paint Your Vivid Vision."
From the podcast https://marketingsecrets.com/how-to-paint-your-vivid-vision-revisited
I'm a huge fan of Russell Brunson. I love his enthusiasm, his generosity of spirit, his creative flair and his ability to have built a multi-million dollar business without using other people's money. Something, perhaps, that could be learnt by a few disrupting UK estate agents of a similar handle.
I'm still not convinced that Click Funnels are right for me, but there's so much I learn from Russell in his books and podcasts that I have no doubt, if I do decide they are right, his offer will be the sign-up.
This particular podcast/post was about his decision to buy a Penthouse in his home town of Boise.
So applicable to my realtor/estate agency connections was the phrase:
"As opposed to the real estate agent trying to close me. The real estate agent didn't do anything. They didn't need to do anything."
Why didn't the realtor need to do anything?
Because of the power of words.
Russell went from thinking of all the logical reasons why he shouldn't buy the penthouse to thinking of all the things that he absolutely needed to do to make the purchase.
Those words could have been said by the realtor, but instead, were said by a close friend.
Making them all the more significant.
Two things I got from this.
The words we can use have more power than we imagine.
Those words have more significance, if they are spoken by someone we know and like. Make that someone YOU!
I've written previously about how the use of prescriptive words is killing your real estate business.
That's more the case now than ever. Because as writer Andy Maslen says:
"What the internet has done is give the illiterate & the idiotic equal billing with your carefully crafted marketing campaign. Why? Because it is cheap."
That two-step process, changing the words we use and increasing the amount of people that know and like us, will have huge impact on the results we achieve in this ever-more competitive world.
Real estate is awash with boring, prescriptive property particulars.
Worse still, the agents/realtors describe themselves as passionate, honest, charming, and experienced - without ever saying why that is so.
If you want to win friends & influence people, it's time to work on those two things.
Using descriptive words is simply a process. Reading more, helps. Learning how words shape our emotions. Causing us to think differently. Writing every word, every sentence, every paragraph for your potential client. Until they believe what you believe.
Increasing the number of people who know and like us isn't much different.
It's a matter of being transparent. Enough that some may not like, but that many will find affinity.
Avoid like the plague, though, being everything to everybody.
That's currently what most estate agents/realtors do.
That's why they're seen as a commodity.
Not because of what they do - because of Who they try to be.
People pleasers first. Themselves a distant second.
They've been indoctrinated by the Tom Ferry's of this world.
"Be polite, be charming, be an expert."
UUGGHH!!!
Just be yourself, ffs.
How hard is that?
And, it doesn't require a credit card!
"How rotten and fraudulent when people say they intend to 'give it to you straight'. What are you up to, dear friend? It shouldn't need your announcement, but be readily seen, as if written on your forehead, heard in the ring of your voice, a flash in your eyes - just as the beloved see it all in the lover's glance. In short, the straight-forward and good person should be like a smelly goat - you know when they are in the room with you." - Marcus Aurelius, Meditations.
If some don't like you, there's plenty of others that will!
So that's my vivid vision - that real estate agents simply be themselves. And that they choose carefully how they convey that message.
If you need help with either, drop me a line. My advice is always free.
Thanks for reading, as always.
Chris.
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